I want acquire a pair of shoes,but i don t know which webstore is far better. who can give me some suggest
As eCommerce grows it is imperative that the store, now more than ever, not only welcomes other customer touchpoints with open arms and integrates seamlessly but strategically rethinks what the store experience should be. Each touchpoint needs to play its part and so, I ask, what does this look like for the store? For me, it is customer experience over product. Whilst the store remains the most important selling channel for most Retailers let us be open and frank – the store must compensate for the Web’s growing convenience and the experience is a sizeable chunk of the pie in this respect. Whilst the store’s edgy, younger sibling can bestow upon it a wealth of rich customer data, what the Web cannot give is the interaction – done well I argue that the in-store experience cannot be matched by its online alternatives.
The importance of store staff in the digital age must not be underestimated either. The occupational shift from “Store” to “Enterprise” or “Estate” Sales Associates has its wheels in motion already given the exposure store staff now have to a network of inventory, as opposed to purely what is in the store. Staff can leverage applications such as “Save the Sale” to ensure that stock unavailability in-store is no longer a valid reason for a customer abandoning the purchase of products, arranging instead for customers to receive the products via an array of different fulfilment options. The increased emphasis on store staff to sell in the store can be attributed to the wealth of rich customer information now available to them. Customer spend trends, preferences, contact history and even footprints left on-line are now available in store, empowering staff to engage in a more personalised dialogue with the customer. This personal engagement is in stark contrast to the ‘cold’ and unassisted engagement customers will have on-line and this is where I believe the marriage of technology and people harmonises– an enriched customer experience facilitated by staff who are empowered by technology.
Initially, digital applications provided by retailers and hospitality chains were fairly simplistic, but over time their evolution has made them far more functional. At the start, apps were generally used as a marketing platform, with Retailers providing users with look books to casually browse and hospitality chains providing menus or images. Then came the implementation of full product libraries, some of which eventually have been transactional as Retailers look to cash in on on-the-move purchasing. Businesses can also implement location technologies to notify their audience of local establishments. In addition, timed personal promotions can be delivered to customers directly through their application on their mobile device as a push notification.
Customer journeys have always been very linear pathways the customer goes through between before a completing a purchase. Whether it involved making a phone call, going to a store or simply ordering on the web, journeys were very simple. Whereas before customers were always going in the same direction, now with the introduction of numerous new channels and how they interact with central software journeys no longer can all be translated in simple sequential actions. Therefore I suggest the way perceive customer journeys needs to be re-assessed.
U.S.C. Title 18, Section 3056, Subsection (b), specifically authorizes the United States Secret Service to detect and arrest any person who violates federal criminal laws relating to credit card fraud and related activity in connection with computers and/or access devices.