They started by getting people to express support for the rain forests and the environment—which is a fairly simple request. Then they found that once they had gotten them to express their agreement to supporting the environment, they were much easier to convince when it came to buying products that supported rain forests and other such things. However, don’t start with one request and immediately assail them with another. Psychologists found it much more effective if you wait a day or two to...

They started by getting people to express support for the rain forests and the environment—which is a fairly simple request. Then they found that once they had gotten them to express their agreement to supporting the environment, they were much easier to convince when it came to buying products that supported rain forests and other such things. However, don’t start with one request and immediately assail them with another. Psychologists found it much more effective if you wait a day or two to...

They started by getting people to express support for the rain forests and the environment—which is a fairly simple request. Then they found that once they had gotten them to express their agreement to supporting the environment, they were much easier to convince when it came to buying products that supported rain forests and other such things. However, don’t start with one request and immediately assail them with another. Psychologists found it much more effective if you wait a day or two to...

A few years ago, Burger King had a great example on the web, the subservient chicken. You could go to this website, and you could type in whatever you wanted. This guy in a chicken suit would do whatever you typed in. For example, “Do a back flip,” and the guy in the chicken suit would do a back flip. “Hit a home run,” and he would look like he’s hitting a home run. But it wasn’t heavily-branded. It didn’t say, “Burger King, Burger King, buy...

A few years ago, Burger King had a great example on the web, the subservient chicken. You could go to this website, and you could type in whatever you wanted. This guy in a chicken suit would do whatever you typed in. For example, “Do a back flip,” and the guy in the chicken suit would do a back flip. “Hit a home run,” and he would look like he’s hitting a home run. But it wasn’t heavily-branded. It didn’t say, “Burger King, Burger King, buy...